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  • Writer's pictureRoger Sims, Journal Staff

La Cygne chamber sponsors social media program


Dave Alexander with Social: Managed talks to La Cygne-area business people about using social media during an event sponsored by the La Cygne Chamber of Commerce. (Roger Sims/Linn County Journal)


LA CYGNE – Dave Alexander of Louisburg-based Social: Managed, a digital marketing company, discussed social media strategy with about two dozen area business owners on Thursday, Feb. 15. The presentation was sponsored by the La Cygne Chamber of Commerce and was open to anyone to participate.


Alexander, who is also president of the Louisburg Chamber of Commerce, owned a website design company in Kansas City before shifting his interest toward helping businesses make effective use of social media.


His advice on using social media to market small businesses was to focus on Facebook because that is the social media used by most people 30 and older. However, he said that businesses who rely on international trade should also look at WhatsApp, an app that is more widely used outside the U.S. borders.


Alexander said that many of his company’s clients are concerned about what apps young people are using, particularly apps like TikTok. While he said that TikTok is great for personal posts, it isn’t readily used for business purposes.


He pointed out that Facebook pages have business contact information – including phone numbers – and other necessary information such as a description on what the business does. That information isn’t readily available on other media, including Instagram.


If your business is photography, then Instagram makes sense; otherwise, stick with Facebook.


The chamber is set to host a presentation by TravelKS.com, the official state tourism website, at 8 a.m. on Tuesday, April 9, at the La Cygne Library. It will include one-on-one instruction on developing a website and social media, so participants are encourage to bring a laptop.


Chamber officers for 2024 were also elected. Russell Pope with First Option Bank stepped down as president, and Jenn Vogt with Barefoot Lifestyle Photography, who is also the assistant city clerk for La Cygne, was elected to replace him.


Reo Smith of Reo-Z was elected vice president, Stella Thompson of First Option was elected treasurer, and Janet Reynolds with the La Cygne Library retained her position as secretary.


Other events, including those sponsored by the chamber, were briefly discussed. Those included:

  • The Library’s Cabin Fever Reliever fundraiser on Sunday, Feb. 25, from 5:30 to 7:30 p.m. 

  • The Spring Fling pop-up sale at the La Cygne Park on March 24,

  • Easter egg hunt at the park on March 30 at 10 a.m.

  • Dog Day at the park, March 30,

  • National Day of Prayer breakfast on May 2,

  • Chamber mixer at the Wagon Wheel Restaurant on May 8.


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