Pleasanton Christmas event outdraws last year's parade
- Roger Sims, Journal Staff
- Dec 22, 2023
- 2 min read

Two-year-old Lila isn't so sure about the bearded guy in the red suit, so Gina Robinson, acts as buffer between Santa and her granddaughter.
Story and photos by Roger Sims, rsims@linncountyjournal.com
In December 2022, three years after organizers in Pleasanton initiated the Light Up Pleasanton Christmas parade, the number of parade entrees was, in a word, disappointing. Only a handful of entries showed up, which might have been a blessing in disguise because of the cold weather.
However, earlier this month the parade was back to its prime, with many businesses and organizations entering light-festooned vehicles and trailers. More than two dozen entries were on the list of entries.
The parade began with Santa riding in one of four fire trucks. He would later show up at the Pleasanton Community Center to visit with the kids.

This entry by Seven Bridges Microgreens won the prize for best float.
Next came the STARS technical school accounted for five separate entries at the beginning of the parade with focus on the Welding, HVAC, Criminal Justice, and equipment operators' classes. Those entries were accompanied with the Grinch being chased through crowd.
But the Grinch couldn't stop the parade of lit vehicles that was to come. Individuals, organizations, and businesses had entries. The parade ended with a "train" built by STARS students that was filled with children. The train operator stayed around after the parade was over to give more children an opportunity to ride.
Seven Bridges Microgreens won the prize for best float with a gingerbread house. Second place went to the City of Pleasanton float, and third place was awarded to STARS.

The City of Pleasanton float won second place.
The parade was the final of the event that began earlier in the afternoon with several vendors setting up shop at the Pleasanton Library and bingo being offered at the community center. Christmas dinner was served at the center until parade time.

This group of candidates for the 2023 Snowflake Princess and Little Jack Frost raised more than $3,000 for prizes raffled away earlier in the day.
More photos from the event:
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